Mack - Creative Brief

The Project Statement

1.) Background:

            Mackenzie Alexander Astin, born on May 12, 1973 to Patty Duke, John Astin, and the youngest brother to Sean Astin. He was in a teen icon back in the 1980 on the Facts Of Life. Has started in movies such has Iron Will, In Love and War with Chis O’Donnell and Sandra Bullock.

2.) Target Audiences –

        Mackenzie Astin Fans

3.) Objectives –

            Check out his movies

4.) Obstacles -

        What beliefs, cultural practices, pressures, and misinformation stand between your audience and the desired objective?

5.) Key Benefit –

            Get to know this actor and who he is.

6.) Support Statement/ Reasons Why –

            Why Am I did I decide to design with Mack? Because I haven’t worked in his fan club for the longest time and I want to start focusing on getting back into work on his stuff.

7.) Tone –

            Not sure yet.

8.) Media

            Photo from a Mag